Examlex
According to numerous studies conducted by various professors,portfolio managers generally:
Emotional
pertains to the affective aspect of human psychology, influencing how people feel about and react to brands, advertisements, products, and services.
Sentiment Analysis
The process of using natural language processing and text analysis techniques to understand and categorize opinions expressed in text.
Strength of Feeling
The intensity or depth of an individual's emotional response or attachment to an idea, object, or entity.
Talk About the Brand
A marketing strategy that focuses on initiating conversations and engagement around a brand to increase awareness and affinity.
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