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According to Durkheim,which of the following is most essential to the well-functioning societies?
Environmental Scanning
The process of collecting, scrutinizing, and utilizing information about events, trends, and relationships in an organization's external environment.
New-product Ideas
Concepts or proposals for new goods or services that a company can potentially develop and offer to the market.
Concept Test
An evaluation process that involves presenting an idea for a product or service to a target audience to determine its feasibility and the potential interest of consumers.
Cross-functional New-product Development Team
A group comprising members from different departments working together to develop a new product.
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