Examlex
the following characteristics, which one applies to computer-mediated communication?
Marketable
Refers to the ability of a product or service to be desired or bought by consumers due to its value, quality, or some other desirable attribute.
Differentiable
Having distinguishing characteristics that allow a product, service, or brand to stand out from its competitors.
Accessible
The quality of being easily reached, entered, used, or understood by people, including those with disabilities.
Repositioning
The act of reestablishing a product’s position in response to changes in the marketplace.
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