Why Do Group Members Tend to Be Homogeneous

question 66

Multiple Choice

Why do group members tend to be homogeneous?

• A) because many groups attract people who are similar and groups tend to operate in ways that encourage similarity in the members.
• B) because many groups attract people who are similar and the membership of most groups never changes.
• C) anyone who deviates from the group is immediately removed.
• D) screen new members carefully to make sure they will "fit in."

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Definitions:

Environmental Scanning

is the process of systematically gathering information about the external environment to identify potential threats and opportunities.

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.