Examlex
Imagine that you are trying to promote a new type of low-fat snack food to a group of people in the grocery store. You know that these people are high in the need for cognition. What type of persuasive communication would you deliver?
IQ Scores
Numerical assessments derived from standardized tests designed to measure a person's intelligence relative to their age group.
Test Bias
A characteristic of a test that results in systematic differences in scoring that unfairly advantage or disadvantage certain groups.
School Performance
An evaluation of a student’s academic work and achievements in an educational setting.
Test Bias
Describes a situation in which a test or assessment produces unfair results, favoring one particular group over others.
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