According to the Heuristic-Systematic Model of Persuasion, When People Use

question 180

Multiple Choice

According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on

• A) cognitive arguments.
• B) strength of the argument.
• C) heuristics.
• D) dissonance reduction.

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Definitions:

Close Substitutes

Products or services that can serve almost the same function as another in the eyes of consumers.

Price Increase

The rise in the cost of goods or services over time, which can be caused by factors such as inflation, increased production costs, or high demand.

Inelastic Demand

A market situation where the demand for a product does not significantly change with a change in price.

Total Expenditures

The combined amount of money spent by an individual, organization, or government over a specific period of time.