Recent Advertisements for Chrysler Automobiles Focus on Notions Like "Computer

question 31

Multiple Choice

Recent advertisements for Chrysler automobiles focus on notions like "computer generated" design features, "cab forward design" for better gas mileage, and "steel reinforced" side door construction for safety. This focus on objective attributes of Chrysler cars __________.

• A) causes people to process information peripherally
• B) focuses on the utilitarian aspects of the cars
• C) appeals to viewers who are low in the need for cognition
• D) stresses the identity implications of owning a Chrysler car

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Definitions:

Objectivism

A philosophical system developed by Ayn Rand centered around the advocacy of rational self-interest and individual rights.

Suppressed Thoughts

Ideas or memories that are intentionally or unintentionally kept out of conscious awareness.

Laughter

A physical manifestation of joy or amusement, often considered as a universal language across cultures.

Freud

Sigmund Freud, an Austrian neurologist and the founding father of psychoanalysis, a methodology for treating psychopathology through dialogue.