Imagine That You Are Trying to Persuade an Audience to Buy

question 12

Multiple Choice

Imagine that you are trying to persuade an audience to buy your brand of toothbrush. You know that the audience's attitudes about toothbrushes are cognitively based. You should construct an argument that emphasizes the __________.

• A) good feelings that result from using your toothbrush
• B) important health features of your toothbrush
• C) value of clean teeth and gums
• D) merits of competitors' toothbrushes

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Definitions:

Capital Stock

The total amount of stock, both common and preferred, that a company is authorized to issue according to its corporate charter.

Privately Held Corporation

A corporation that has only a few stockholders and whose stock is not available for sale to the general public.

Retained Earnings

The portion of a company's net income that is not distributed as dividends to shareholders but retained for reinvestment in the business or to pay off debt.

Paid-In Capital

The amount of money that a company receives from shareholders in exchange for shares of stock, exceeding the par value of the shares.