If You Stand in the Checkout Line of Any Discount

question 62

Multiple Choice

If you stand in the checkout line of any discount store, you'll see a very odd assortment of items on display: disposable razors, batteries, ballpoint pens, playing cards, trail mix, combination locks, and so on. Retailers call these items "impulse buys," meaning that although people may not come to the store looking for cards, pens, or trail mix, when they see them near the checkout, they'll buy them. An attitude researcher might say that people buy these items because

• A) consumers' attitudes toward such utilitarian items are emotionally based.
• B) these items reflect people's social identity concerns, so they will deliberate quickly about whether to purchase them.
• C) attitudes toward these items may be highly accessible.
• D) intentions are relatively unimportant when people engage in deliberative behaviors like purchases.

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Definitions:

Tax Rate

The rate at which the government imposes taxes on the income or earnings of a person or a company.

Deferred Tax Asset

Represents future tax relief for a company, arising from deductible temporary differences, carryforward losses, or credits.

Accrued Product Warranty Costs

Costs that have been incurred but not yet paid for product warranties, recognized as liabilities on the balance sheet.

Enacted Tax Rates

The legally approved rates of taxation set by governmental authorities.