If You Are Employed to Advertise a Product, According to the Text

question 38

Multiple Choice

If you are employed to advertise a product, according to the text, the first thing you should consider in planning your advertising campaign is __________.

• A) the quality of the product
• B) whether people's attitudes toward the product are cognitively or affectively based
• C) the cost of the product
• D) whether the audience is likely to be motivated or not

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Definitions:

Auditing Services

Professional services provided by a certified auditor to examine and evaluate the accuracy of financial statements and records of an organization.

Partnership Agreement

A contract among partners in a partnership which outlines the terms and conditions of the relationship, duties, and profit distribution.

Duty To Serve

An obligation or requirement for certain institutions to provide services to underserved markets or populations.

Hiring A Person

The process of engaging an individual for employment or the provision of services under terms and conditions.