________ Refer(s) to Words or Pictures That Are Not Consciously

question 168

Multiple Choice

________ refer(s) to words or pictures that are not consciously perceived, but that allegedly influence judgments, attitudes, and behaviors.

• A) Subliminal messages
• B) Subconscious perception
• C) Paranormal stimuli
• D) Subnormal priming

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Definitions:

Default Risk

The likelihood that a borrower will fail to meet the obligations of a debt agreement.

Financing Lease

A lease in which the lessee effectively acquires ownership of the leased asset. Also called a capital lease. Accounted for by showing the leased asset on the balance sheet offset by a liability representing the obligation to make future lease payments. Compare with Operating lease.

Balance Sheet

An accounting report displaying the financial condition of a business, including what it owns, owes, and the equity held by shareholders on a given date.

Leases

A contractual arrangement where a lessee (user) pays the lessor (owner) for the use of an asset for a specified period of time.