In a 2000 Political Ad the Word "RATS" Was Flashed

question 142

Multiple Choice

In a 2000 political ad the word "RATS" was flashed on the screen so quickly that it was not perceivable at normal viewing speed.Such fast messages are considered

• A) superliminal.
• B) subliminal.
• C) heuristic.
• D) emotional.

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Definitions:

Behaviour Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through reinforcement, punishment, and other learning principles.

Learned Behaviour

Behavior that an organism acquires through experience, as opposed to behaviors that are instinctive or innate.

Unlearned Behaviour

An innate or instinctive behavior that occurs without the need for learning or prior experience.

Systematic Desensitization

A therapy technique used to treat phobias and anxiety disorders by gradually exposing the patient to the feared object or context without any danger.