In Your Marketing Class, Your Assignment Is to Create an Advertisement

question 16

Multiple Choice

In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?

• A) an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
• B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
• C) an ad that suggests condom X prevents AIDS
• D) an ad that suggests condom Y does not prevent AIDS

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Definitions:

Supply Chain

The entire system of producing and delivering a product or service, from the supplier of raw materials to the end customer.

Safety Inventory

Extra inventory held to guard against uncertainty in demand or supply, ensuring adequacy of stock to meet customer orders without interruption.

Physically Aggregating

The process of collecting and assembling goods from various sources to streamline distribution or processing.

Carrier's Decisions

The choices made by transportation companies regarding route selection, pricing, service levels, and capacity management.