Mere Repetition of a Message Can

question 89

Multiple Choice

Mere repetition of a message can

• A) make the message more believable.
• B) decrease its fluency and credibility.
• C) increase resistance to the message.
• D) generate many arguments against it.

Recognize the importance of adapting communication strategies to mobile technology capabilities.

Identify appropriate uses of digital media in professional communication.

Distinguish between oral, written, and visual media and their respective advantages in communication.

Comprehend the process of selecting an effective channel and medium combination for communication.

---

Definitions:

Viral Marketing

A marketing tool that uses a networking effect to spread a message and create brand awareness. The purpose of this marketing technique is to encourage the consumer to share the message with friends, family, co-workers, and peers.

Media Sharing Sites

Online platforms that allow users to upload, share, and sometimes monetize their multimedia content.