Impression Management Is to _____ as Cognitive Dissonance Is to _____

question 88

Multiple Choice

Impression management is to _____ as cognitive dissonance is to _____.

• A) overjustification; insufficient justification
• B) false consensus effect; false uniqueness effect
• C) self-monitoring; self-presentation
• D) self-presentation; self-justification

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Definitions:

Branding Strategies

The plans and tactics a business uses to build and shape its brand's identity, reputation, and image in the marketplace.

Brand Managers

Professionals responsible for developing and maintaining a brand's image, identity, and strategy to ensure it resonates with its target audience.

Brand Equity

The value derived from consumer perception of a brand name of a particular product or service, as compared to generic alternatives.

Sequential Steps

An ordered series of actions or events that follow a specific process or methodology.