Research on the Wording of Survey Questions Suggests That

question 57

Multiple Choice

Research on the wording of survey questions suggests that

• A) how questions are framed can influence how they are answered.
• B) how questions are framed has very little influence on how they are answered.
• C) wording is an unimportant element of survey research.
• D) framing the questions differently will not influence the results.

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Definitions:

Marginal Utility

The additional satisfaction or utility that a consumer gains from consuming one more unit of a good or service.

Pretzels

A type of baked pastry made from dough that is commonly shaped into a knot and typically salted.

Utils

A hypothetical unit of measurement used in economics to quantify the level of utility or satisfaction gained from consuming goods and services.

Sensitivity

The degree to which something is affected by changes in external factors, often used in contexts like financial analyses, project planning, or scientific measurements.