Technology Is Used to Do All of the Following EXCEPT

question 37

Multiple Choice

Technology is used to do all of the following EXCEPT ____________ in relational marketing.

• A)identify and build a database of current and potential customers
• B)handle discrepancies between order requests
• C)deliver differentiated messages based on consumers' characteristics and preferences
• D)track each relationship to monitor the cost of acquiring the consumer and the lifetime value of the resulting purchases
• E)all of the above are ways technology is used in relational marketing

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Definitions:

Normative Social Influence

The influence of other people that leads us to conform in order to be liked and accepted by them, affecting our views, attitudes, and behaviors.

Informational Social Influence

The change in opinions or behavior that occurs when someone conforms to what they believe are the expectations of others, particularly in uncertain situations where the correct action or belief is unclear.

Social Facilitation

The tendency for people to perform differently when in the presence of others than when alone, typically improving on well-practiced tasks.

Deindividuation

A psychological state where an individual immersed in a group loses awareness of self and as a result may act contrary to their norms or ethics, often seen in crowds or mobs.