Examlex
Which of the following is NOT one of the four customer tiers discussed by Zeithaml, Rust, and Lemon?
Chips
Thin slices of vegetables, fruits, or other foods, fried or baked until crisp, often consumed as a snack.
Trade
The exchange of goods or services between entities or individuals.
Premack Principle
The Premack Principle is a psychological principle which suggests that more probable behaviors will reinforce less probable behaviors, meaning that if a person wants to perform a specific activity, they will perform a less desirable activity to get to it.
Decrease
A reduction in quantity, size, or intensity of an object or an action.
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