Which Hotel Company Utilized a Non-Traditional Media Campaign Centered Around

question 16

Multiple Choice

Which hotel company utilized a non-traditional media campaign centered around remodeling a subway car to reposition its brand?

• A)Marriott
• B)Hilton
• C)Choice Hotels
• D)Westin
• E)Sheraton

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Definitions:

Preferred Shares

A class of ownership in a corporation that has a higher claim on assets and earnings than common shares, usually with fixed dividends.

Earnings Per Share

A company's profit divided by its number of common outstanding shares, indicating the company's profitability.

Dividend Yield Ratio

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.

Dividend Payout Ratio

A financial ratio that measures the percentage of a company's net income that is distributed to shareholders as dividends.