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Discuss Mental Impalpability and Provide an Example of a Strategy

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Essay

Discuss mental impalpability and provide an example of a strategy in advertising used by a firm to overcome mental impalpability.


Definitions:

Big Tech

Large and dominant companies in the technology sector, often characterized by significant influence over the market, politics, and society.

Technological Innovations

The introduction of new technologies or methods that improve products, processes, or services, driving efficiency, enhancements, and competitive advantage.

Dominant View

The most widely accepted perspective or belief in a particular context or society.

Contested Phenomena

Topics or issues that are disputed and debated because they lack a universally accepted definition or viewpoint.

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