Sponsored Links Are Ads That Are Not Initiated by a Search

question 23

True/False

Sponsored links are ads that are not initiated by a search, but simply get displayed when a user browses a website.

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Definitions:

Time Materials

A pricing model where a customer pays based on the actual time spent on a project and the cost of materials used.

Recognition Of Variances

The process of identifying and documenting the differences between actual and budgeted costs.

Flexible Budgets

Budgets that adjust or flex with variations in activity levels or other relevant factors, allowing more accurate comparisons to actual results.

Cost Driver

A factor, such as machine-hours, beds occupied, computer time, or flight-hours, that causes overhead costs.