Providers of More Intangible Services Offer a "Menu" of Products

question 42

True/False

Providers of more intangible services offer a "menu" of products, representing carefully prescribed value-added supplementary service built around the core offering.

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Definitions:

Surface Traits

Observable qualities or characteristics of personality that can easily be inferred from outward behavior, as opposed to deeper, more latent traits.

Gordon Allport

A pioneering psychologist known for his theory of personality that emphasized individuality and the concept of the self.

Recommendation

A suggestion or proposal as to the best course of action, particularly one put forward by someone who is authoritative or knowledgeable.

OCEAN

An acronym for the Big Five personality traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism.