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The Most Cost-Efficient Mode of Personal Selling May Be the Use

question 3

True/False

The most cost-efficient mode of personal selling may be the use of a self-employed sales or marketing representative.


Definitions:

Motivational Forces

Internal or external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Transformational Leadership

Approach to leadership that focuses on the way that leaders transform group goals and actions – mainly through the exercise of charisma. Also a style of leadership based on charisma.

Aspirations

Long-term hopes or ambitions of achieving something.

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