A Salesperson at Plumbers Warehouse Searches Public Records of New

question 54

Multiple Choice

A salesperson at Plumbers Warehouse searches public records of new building permits to identify potential customers for new bathrooms. This salesperson is relying on _____ to identify sales prospects.

• A) personal referrals
• B) marketer-initiated contacts
• C) impersonal referrals
• D) customer-initiated contacts

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Definitions:

Sales Managers

Professionals responsible for directing an organization's sales teams, developing strategies to meet sales objectives, training salespeople, and analyzing sales data.

Higher Margin Products

Refer to products that provide a greater return on sales than average, meaning they generate more profit per unit sold than other items.

Joint Costs

Joint costs occur when the production process or provision of services generates more than one type of product or output simultaneously, requiring cost allocation among outputs.

Split-off Point

The stage in a production process where different products become separately identifiable and their costs can be assigned individually.