Match the Term with Its Definition

question 101

Multiple Choice

Match the term with its definition.
-A technique that sets lower than normal prices to hasten market acceptance of a product or service or to increase market share

• A)average pricing
• B)follow-the-leader pricing strategy
• C)freemium strategy
• D)markup pricing
• E)penetration pricing strategy
• F)prestige pricing
• G)price lining strategy
• H)price skimming strategy
• I)product line pricing
• J)variable pricing strategy

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Definitions:

Price Elasticity

The degree of interplay between a good's demanded quantity and its price movement.

Midpoint Method

The midpoint method is a technique used in economics to calculate the elasticity of a variable by dividing the percentage change in the quantity demanded or supplied by the percentage change in price, using the midpoint between two values as the base of calculation.

Price Elasticity

An evaluation of demand sensitivity to price variations for a given item.

Mad Cow Disease

A fatal neurodegenerative disease in cattle that can be transmitted to humans, causing a variant of Creutzfeldt-Jakob Disease.