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Holley and Ellison Are Sisters Whose Parents Started a Stable

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Essay

Holley and Ellison are sisters whose parents started a stable 15 years ago boarding pleasure horses. The parents want the sisters to take over the operation, because they would like to retire and the business is starting to suffer. What could the sisters do to move the company out of the decline stage of the product life cycle?


Definitions:

Decision Making

Decision making is the cognitive process of selecting a course of action from multiple alternatives, often involving elements of judgment, evaluation, and analysis.

Unity of Command

A principle in management and organizational design that mandates each employee is accountable to one and only one supervisor, ensuring clear instruction and direction.

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