Match the Term with Its Definition

question 76

Multiple Choice

Match the term with its definition.
-A brand that cannot be spoken; a company logo

• A)brand
• B)brand image
• C)brandmark
• D)brand name
• E)design patent
• F)direct channel
• G)indirect channel
• H)service mark
• I)trade dress
• J)trademark
• K)utility patent
• L)warranty

---

Definitions:

Reciprocal Services

Refers to the mutual exchange of services between departments within an organization to support each other's operations.

Direct Method

A costing method that directly allocates service department costs to producing departments without considering services provided between service departments.

Personnel Department

The division of a business that is focused on activities related to employees, including hiring, training, and benefits management.

Cost Allocated

The process of distributing expenses in multiple cost centers or accounts based on certain criteria or methodologies.