Match the Term with Its Definition

question 29

Multiple Choice

Match the term with its definition.
-Elements of a firm's distinctive image not protected by a trademark, patent, or copyright

• A)brand
• B)brand image
• C)brandmark
• D)brand name
• E)design patent
• F)direct channel
• G)indirect channel
• H)service mark
• I)trade dress
• J)trademark
• K)utility patent
• L)warranty

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Definitions:

Qualitative Studies

Research methods that focus on exploring, understanding, and interpreting the meaning and behavior of humans within their social context.

Ethnographies

involve the systematic study and detailed description of peoples and cultures with a focus on customs, habits, and mutual differences.

Fixed Coding

Assigning units of information to preassigned categories.

Flexible Coding

Coding that allows new categories of data to emerge rather than using only preconceived categories.