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A small firm's special "signature" is called a logo.
Contribution Margin
The contribution margin is the difference between sales revenue and variable costs, showing how much revenue contributes to fixed costs and profit.
Variable Costs
Expenditures that fluctuate based on the production levels or the number of sales.
Break-Even Point
The point at which total costs and total revenue are equal, meaning there is no net loss or gain.
Fixed Costs
Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance.
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