Match the Term with Its Definition

question 26

Multiple Choice

Match the term with its definition
-An association between a business and a customer that begins (or ends) with a purchase or a business deal

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Salvage Value

The estimated residual value of an asset at the end of its useful life.

Cash Break-Even

The point at which a business's cash inflows equal its cash outflows, excluding financing or investment income.

Straight-Line Depreciation

An operation for dividing up the expense of a tangible asset throughout its active life in uniform annual totals.

Required Rate of Return

This refers to the minimum expected yield by investors to compensate for the risk of the investment.