Information Taken from Warranty Cards Would Be Stored in Which

question 9

Multiple Choice

Information taken from warranty cards would be stored in which of the following categories of a customer profile?

• A) Personal information
• B) Complaints
• C) Lifestyle and psychographic data
• D) Transaction data

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Definitions:

Wheel of Innovation

A conceptual tool used to illustrate the cyclic process of innovation, from idea generation to implementation.

Corporate Social Responsibility

The obligation of an organization to serve the interests of multiple stakeholders, including society at large.

Human Sustainability

Practices and strategies aimed at promoting the long-term well-being and development of people within a society or organization.

Types of Innovation

Categorizations of innovation based on characteristics such as product versus process, radical versus incremental, and disruptive versus sustaining.