Match the Term with Its Definition

question 76

Multiple Choice

Match the term with its definition
-A collection of information about a customer as defined by CRM goals including personal, demographic, lifestyle, and transaction data; online habits; past responses; and complaint history

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Parallelism

The use of components in sentences that are grammatically the same or similar in construction, sound, meaning, or meter.

Numbered Lists

An organized way of presenting information in a sequential or prioritized manner, using numbers as indicators for each item or step.

Spaces

Physical or virtual areas that are empty, available, or can be used for a particular purpose.

White Space

Areas in a document or visual interface that are left blank; serves to reduce clutter and improve readability or aesthetic appeal.