Customer Accessibility Is the Most Critical Factor in Evaluating a Specific

question 99

Multiple Choice

Customer accessibility is the most critical factor in evaluating a specific site for a

• A) clothing manufacturer.
• B) drugstore.
• C) car-parts maker.
• D) software development company.

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Definitions:

Mass Media

Forms of communication that are designed to reach and influence very large audiences.

Large Audiences

Groups of people, often sizable in number, who gather or are targeted to receive information, entertainment, or other forms of content.

Press Releases

Official statements issued to newspapers giving information on a particular matter, intended to make announcements or clarify the issuing organization's stance.

Upset Sponsors

Describes a situation where individuals or organizations that support an event, activity, person, or organization financially or through the provision of products or services are dissatisfied or concerned.