The _____ Marketing Philosophy Is the Most Consistent with Long-Term

question 105

Multiple Choice

The _____ marketing philosophy is the most consistent with long-term success for a small business.

• A) production-oriented
• B) market-oriented
• C) sales-oriented
• D) consumer-oriented

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Definitions:

Golden Parachute

Substantial benefits given to top executives if the company is taken over by another firm, serving as a deterrent for unwanted takeovers.

Unfriendly Takeover

An attempt by one company to acquire control of another company without the consent or cooperation of its management or board of directors.

Going-private Transaction

A process by which a publicly traded company is transformed into a privately-held entity, usually through a buyout or acquisition.