Shiloh Is Attempting to Keep in Touch with Industry Trends

question 64

Multiple Choice

Shiloh is attempting to keep in touch with industry trends. Her best option is

• A) through contacts with appropriate trade associations.
• B) frequent meetings with her accountant.
• C) through in-person interviews.
• D) to prepare a sales forecast.

Learn about the influence of technology and physical barriers on communication efficacy.

Understand how information overload can become a barrier to effective communication and ways to mitigate it.

Understand barriers to effective communication and how to overcome them.

Identify and apply effective listening techniques.

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Definitions:

Consumer Packaged Good

Products that are sold in a packaged form and are used by consumers on a daily basis.

Category Development Index

A measure comparing the sales performance of a category within a specific market against its average national performance.

Special Measures

Special measures are extraordinary actions or policies implemented to address specific issues, challenges, or objectives within an organization or system.

BDI

Brand Development Index, a measure used in marketing to quantify the strength of a brand's sales within a specific market or demographic.