Match the Term with Its Definition

question 43

Multiple Choice

Match the term with its definition.
-Specific characteristics that distinguish market segments according to the benefits sought by customers

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Introductory Approach

A sales strategy that involves making a positive first impression to potential customers, often including a brief presentation of the product or service being offered.

Luxury Food

High-quality, often expensive food items that are considered to be a treat or delicacy rather than everyday fare.

Corporate Customers

Corporate customers are businesses or organizations that purchase goods or services in bulk for use in their operations, often through contracts or strategic agreements.

Relaxation Technique

Methods or activities designed to reduce stress and anxiety, promoting a state of calm and relaxation.