Match the Term with Its Definition

question 44

Multiple Choice

Match the term with its definition.
-A group of customers or potential customers who have purchasing power and unsatisfied needs

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Integrated Communications

A coordinated approach that ensures all forms of communications and messages are carefully linked together, reinforcing a consistent message across multiple channels.

Proactive Outreach

An approach involving the initiation of actions and communication aimed at building relationships or addressing potential issues before they arise.

Targeted Pitching

A strategic approach in public relations and marketing where communications are specifically directed towards a particular audience or demographic.

Social Media Posts

Content created and shared on social media platforms to engage users, build communities, or promote products or services.