Two Broad Sets of Segmentation Variables That Represent the Major

question 92

Multiple Choice

Two broad sets of segmentation variables that represent the major dimensions of a market are _____ and _____ variables.

• A) benefit; demographic
• B) psychological; physiological
• C) social; economic
• D) business; consumer

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Definitions:

Type 2 Diabetes

A chronic condition that affects the way the body processes blood sugar (glucose), characterized by insulin resistance.

Health Psychology

A field of psychology that contributes to both behavioral medicine and behavioral health; the scientific study of behaviors that relate to health enhancement, disease prevention, and rehabilitation.

Health Care

Services provided by medical professionals to maintain, restore, or improve health.

Social Factors

Environmental influences that affect an individual's lifestyle, behavior, and health, including family, community, and societal norms.