Match the Term with Its Definition

question 12

Multiple Choice

Match the term with its definition.
-The basic physical product and/or service that delivers customer benefits

• A)actual product/service
• B)augmented product/service
• C)core product/service
• D)customer profile
• E)demographic variables
• F)marketing
• G)primary data
• H)sales forecast
• I)secondary data
• J)segmentation variables

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Definitions:

Employees Organizes

The process by which workers come together to form a union or similar collective bargaining group.

Functional Lines

Divisions within an organization based on different functions or departments such as marketing, finance, and operations.

Functional Expertise

Specialist knowledge and skills in a particular field or area of business.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale as fixed costs are spread out over more units of output.