Match the Term with Its Definition

question 86

Multiple Choice

Match the term with its definition.
-New market information that is gathered by the firm conducting the research

• A)actual product/service
• B)augmented product/service
• C)core product/service
• D)customer profile
• E)demographic variables
• F)marketing
• G)primary data
• H)sales forecast
• I)secondary data
• J)segmentation variables

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Definitions:

Human Properties

Characteristics or attributes that are inherent or typically associated with humans, such as cognitive abilities or emotions.

Analysis of Variance

A statistical method used to compare the means of three or more samples to understand if at least one differs significantly from the others.

Covariation Model

Kelley’s theory of causal attribution – people assign the cause of behaviour to the factor that covaries most closely with the behaviour.

Emotional Lability

The propensity for rapid, often unpredictable changes in emotion.