Match the Term with Its Definition

question 93

Multiple Choice

Match the term with its definition.
-The process of locating and describing potential customers

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Costs

The expenditure incurred by a business in the process of producing or providing goods or services.

Variable Costs

Expenses that change in proportion to the activity of a business, such as materials and labor costs.

Quantity of Output

Refers to the total amount of goods or services produced by a company over a specific period.

Costs

The total expenses incurred by a business in producing goods or providing services.