Match the Term with Its Definition

question 43

Multiple Choice

Match the term with its definition.
-Specific characteristics that distinguish market segments according to the benefits sought by customers

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Intermodal Shipments

The transportation of goods using more than one mode of transport, such as trucks, trains, and ships, to improve efficiency and reduce costs.

Freight Documentation

The collection of documents required for the transportation of goods over distances, encompassing details like shipping orders, invoices, and bills of lading.