Match the Term with Its Definition

question 44

Multiple Choice

Match the term with its definition.
-A group of customers or potential customers who have purchasing power and unsatisfied needs

• A)benefit variables
• B)customer acquisition costs
• C)market
• D)market analysis
• E)market segmentation
• F)marketing mix
• G)marketing research
• H)multisegment strategy
• I)single-segment strategy
• J)unsegmented strategy (mass marketing)

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Definitions:

Taxable Income

The amount of income that is subject to income tax after deductions and exemptions.

Deductions

Amounts that are subtracted from gross income when calculating taxable income, including expenses, allowances, or specific exemptions.

Exemptions

Specific allowances that relieve individuals, organizations, or products from fulfilling certain conditions or requirements, often for taxes or regulations.

Personal Income Tax

A tax levied on individuals or households based on their total income from various sources, including wages, salaries, and investments.