Cameron Has Established a Successful Business and Would Like to Expand

question 115

Multiple Choice

Cameron has established a successful business and would like to expand. He is considering becoming a franchisor. Before taking that step, Cameron should

• A) make sure his business is replicable.
• B) have a technical writer create an operations manual.
• C) partner with a lender to offer franchisee financing.
• D) hire a master licensee to locate prospective franchisees.

Understand the concept of age cohorts and their relevance in market segmentation.

Identify the unique characteristics and marketing considerations for each major age cohort including baby boomers, seniors, and teens.

Design and evaluate scales and measures relevant to consumer behavior studies.

Explain the dynamics of teen conflicts and how they can influence market strategies.

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Definitions:

Biased Views

Opinions or perspectives that are unfairly prejudiced in favor of or against something or someone.

Political Party

An organized group of people with at least roughly similar political aims and opinions, that seeks to influence public policy by getting its candidates elected to public office.

Republican

Pertaining to a political party in the United States that traditionally supports conservative policies, smaller government, and a free-market economy.

Operational Definition

A specific, measurable definition of a concept that allows for empirical research and testing.