Which of the Following Statements About a Macro-Level and Micro-Level

question 61

Multiple Choice

Which of the following statements about a macro-level and micro-level analysis is true?

• A) A macro-level analysis assesses the overall attractiveness in which the startup will be established.
• B) A macro-level industry assessment is focused on the probability of a startup's success over the long run.
• C) A macro-level analysis should clarify the unique value that the startup idea would offer customers.
• D) A macro-level analysis is focused on identifying market niches.

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Definitions:

Marketing Channel

A pathway through which goods and services flow from producers to consumers, involving intermediaries such as wholesalers and retailers.

Profits

The financial gain achieved when the revenues from business activities exceed the expenses, costs, and taxes needed to sustain the operation.

Coercive Power

Threatening or punishing the other channel member for not undertaking certain tasks. Delaying payment for late delivery would be an example.

Withheld Payment

Refers to the act of delaying or not making a payment that is due for goods, services, or other financial obligations.