Which of the Statements About B2B E-Commerce Is Correct

question 10

Multiple Choice

Which of the statements about B2B e-commerce is correct?

• A) The transactions involve review by a team of people before making a purchase decision.
• B) The end consumer is the decision-maker in the transactions.
• C) B2B websites offer fixed,consistent pricing for all purchases.
• D) Shopping websites use B2B e-commerce.

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Definitions:

Multiproduct Branding

A marketing strategy in which a company uses one brand name for all its products in a product class.

Commercial Branding

The process of creating a unique identity and image for a product or service in the consumer's mind, mainly for commercial purposes.

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.