Examlex
Which of the following is an example of a direct good in the automobile industry?
Geographic Segmentation
The process of dividing a market into different geographical units such as countries, states, or cities, based on the assumption that people's needs and preferences vary by location.
Lifestyle Segmentation
The practice of dividing the market based on consumers' lifestyles, including their attitudes, values, and activities.
Geodemographic Segmentation
A method of market segmentation that combines demographics with geographic location to identify market segments with similar characteristics and behaviors.
Psychographic Segmentation
A marketing strategy that divides a market based on consumer personality traits, lifestyles, interests, attitudes, and values.
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