Which Metric Is Based on the Relationship Between the Revenue

question 68

Multiple Choice

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

• A)Churn rate
• B)Customer lifetime value
• C)Cost per lead
• D)Cost per sale
• E)Customer average value

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Stimulus

In behavioral psychology, a stimulus that naturally triggers a response without any need for prior learning.

Tone

The quality or character of sound or the attitude conveyed in speech or written text.

Air Puff

A technique often used in psychological experiments or eye exams, where a burst of air is directed towards the eye or skin to study reflexes or responses.