The Measurement of the Number of Customers Who Stop Using

question 70

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called:

• A)switching costs.
• B)churn rate.
• C)CLTV.
• D)switch rate.
• E)turnover percentage.

---

Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, triggers a conditioned response.

Unconditioned Stimulus

A stimulus that naturally triggers a response without any prior learning.

Adventuresome 2-year-old

Describes the typical behavior of two-year-olds exhibiting curiosity and a desire to explore their surroundings, often leading to increasing independence and physical activity.

Fearful

Being fearful involves experiencing apprehension or anxiety in response to perceived threats or danger.