What Is a Capability Shortfall

question 22

Essay

What is a capability shortfall?

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Definitions:

Mass-Scale Printing

The process of producing large quantities of printed material in a short period to achieve economies of scale.

Owned Media

Content that is controlled and disseminated by an organization, including its websites, blogs, and social media channels.

Brand-controlled Source

Information or marketing content created and distributed by the brand itself to communicate with its audience directly.

Publicity

The act of bringing something to the attention of the public, especially through media coverage, without direct payment.